Business Archives

Ad Fraud Exposed: The Hidden Threat of Ghost Profiles, Fraudulent Bots, and Fake Clicks

Digital marketing, specifically Pay-Per-Click (PPC) and Social Media Marketing, is a multibillion-dollar industry. It is here to stay – not going anywhere anytime soon. However, rogue marketing platforms are taking…

Falcon Prof. December 22, 2025

Academic Writing Business Business Writing

Writing Grant Proposals: Tips and Tricks

A grant proposal is one of the most crucial documents that attracts life-changing awards. This piece of writing demands significant attention; otherwise, funding committees may shun it. Unlike a loan,…

Falcon Prof. December 9, 2025

Academic Writing Business Education

APA Referencing and Citation: A Complete Guide for Students and Researchers (2026 Edition)

Accurate referencing is one of the most important skills in academic writing. Whether you are working on a research paper, thesis, dissertation, or professional report, following a standard citation style…

Falcon Prof. December 2, 2025

Business Marketing

Marketing Mix: The Significance of the 4 Ps or 7 Ps of Marketing

What is Marketing Mix? A marketing mix is a set of tools and tactics that a company uses to market its products. Historically, the concept began with the four Ps…

Falcon Prof. November 13, 2025

AI Artificial Intelligence Business

The Dead Internet: Bot Infestation, Algorithms, and Artificial Intelligence Influence on the Web

Numbers don’t lie! Algorithms, bots, and sophisticated AI systems are all over the internet. But what harm do they pose to human beings? Of course, good bots exist, but from…

Falcon Prof. September 30, 2025

Academic Writing Business Business Writing

14 Best Practices for Preparing a CV and a Resume

Creating a CV and a resume is crucial when applying for jobs. Although they have similar purposes, they have slight differences in terms of length and content, depending on the…

Falcon Prof. September 15, 2025

Business Marketing Technology

Apple AirPods Pro 2: The Earbuds That Redefine Everyday Listening

The Apple AirPods Pro 2 have quickly become one of the best-selling earbuds on Amazon and beyond—and it’s easy to see why. Packed with smart features, a powerful new chip,…

Falcon Prof. September 4, 2025

AI Artificial Intelligence Business

Business Intelligence: How Data-Driven Insights Boost Growth and Decision-Making

Business intelligence (BI) is a set of processes, technologies, and architectures that convert raw data into meaningful information. The outcome is significant in making informed business decisions. Although people use…

Falcon Prof. August 25, 2025

Academic Writing Business Business Writing

8 Basic Components of a Business Proposal

A proposal is a document that outlines the plan(s) or strategies for implementing a project. Just like other business documents, proposals have a standard format. Proposal writing is a competitive…

Falcon Prof. August 18, 2025

AI Artificial Intelligence Business

Data Management Basics: A Beginner’s Guide to Organizing and Protecting Your Data

Data management is the process of collecting, organizing, protecting, and storing data for decision-making purposes. In the modern digital economy, companies have access to more data than ever before. This…

Falcon Prof. August 18, 2025

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